首頁所應該達到的幾個目標（2）

第二個目標是為那些已經知道他們在做什么的人而準備的。這些用戶就和你一樣，他們是站點的熟客。

One great technique that accomplishes the first two goals in one fell swoop is to make one area of the page dynamic. That area can show an explanation to newbies. But once the user is logged in, replace the explanation with some information specific to that user (which also meets goal three).
要達成前兩個目標有個很好的技術——讓頁面的一部分區域動態化。這個區域可以給新來的訪問者顯示解釋信息。當用戶一旦登陸或就會用其它信息來替換它。

Flickr takes this method to an extreme, providing entirely different home pages if the user is logged in or logged out. For them, this is a perfect method. The site is so customized for logged in members, and the service is just different enough from other sites, it makes perfect sense to provide an entirely different experience to each group, and it perfectly meets goals one and two.
Flickr很好的體現了這個方法，給不同的用戶（登陸過的、沒登陸過的）提供了完全不一樣的首頁。。。。

Goal 3: Show what’s new
目標 3：展示更新內容
By the time you get to goal three, you’ve already addressed the needs of newbies and repeat visitors. Congrats, now everybody’s on the same page! Now it’s time to impress them all with what’s new.
當你開始面對目標三的時候，你已經提供給所有用戶（新手或老手）所需要的，祝賀你，現在所有的用戶都在同一頁面上了（對站點認識都一樣了）！現在是時候讓他們知道站內的新加內容。

Too many sites stop after addressing goals one and two. But once a user’s gone through the trouble of figuring out what you do, and then actually coming back, you owe them something: what’s new. You know your site better than they do, so be their tour guide. Suggest places to visit, starting with whatever’s new. Blogs are especially good for this, with their newest-comes-first formatting.
有很多站點都做到了第一和第二目標。但一旦用戶在閱讀方向上出現麻煩時意味著你少做了些事：更新部分。作為站長你當然比訪問者了解你的站點，所以做他們的導游吧。給點地方推薦，注釋哪些是新內容。Blog在這方面做的很出色

Goal 4: Provide consistent, reliable global navigation
目標 4：提供一致，可靠的導航系統
This is a site-wide goal, but it’s important to list here because the expectations you set on the home page will carry forward to every page on your site. It’s the little things that count here. If a link is in the global navigation on the home page, it should be in about the same place everywhere. If there are six links in the footer, those six links should appear in every footer.
這是全站都應該達到的目標（不光是首頁），放在這的原因是希望你能將首頁顯示的導航帶到所有的頁面上，比如在尾部有六個連接，那這六個連接應該在每個頁面的底部出現。